Mission: Create a name, concept and design for a wine by Alexander Gustafsson.

Spicy taste with barrel character, hints of dark cherries, cocoa, strawberries, vanilla and cinnamon. Served at about 16 ° C with light meat dishes orLamb.
The outcome: Alexander Gustafsson is a famous champion in MMA and his nickname on stage is The Mauler. 

I named the wine "Underground by The Mauler" because of the association with the underground clubs that has helped form the whole MMA-world. 

Concept: "There´s a secret place in the city where only inarguated can come. The entrance is an anomonys door where you only get in if you know the right people. This wine will, just like the underground fight clubs, give some spice to your life and has a sweet taste of forbidden fruit." 


Design choices: The top of the bottle is created with the idea of ​​illustrating the city that is above the hidden fighting clubs that are housing underground. The label consists of an anonymous mysterious door and I went with a tough typography that looks somewhat worn and scarred to give the right feeling.
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