Concept, visual identity and webdesign for Klimatlappen
We were briefed with the simple task to just "Save the earth". The assignment was to create a webpage with the mission to help people get more sustainable habits.
We did a lot of research and got to the conclusion that people need a reward to get motivated when changing habits. Therefor we created the concept "Klimatlappen" which is a guide in how you can save 1000 swedish crowns a month by just getting a more sustainable lifestyle.
For the design I was inspired by both nature and banknotes. The colours were chosen to get the earthy feel, green for nature and yellow for the inspirational sunshine. The logo and the graphic elements are created with a wavy feel, just like a banknote.
After putting together the toolbox I created wireframes for the webpage. The copy is written by copywriting student, Eva Rehn Nunez.
I then created the webpage in webflow. To visit the webpage go to: https://klimatlappen.webflow.io/