Carousel is a delightful IPA brewed for you to enjoy the moment and just have some fun!
The brief was to create a visual identity for an optional product. The illustrations should look hand-drawn and the design should have a youthful style. 

Since it should be hand-drawn illustrations and a youthful design I decided to go with a beer. There are so many variations with designs in beer and I think it is very suitable with a fun and playful design. 

I wanted to make a joyful and festive beer so I went with a tivoli-theme. I named the beer Carousel because sometimes drinking beer can make you feel like you´re on a carousel ride. 

For the illustrations I went with the theme tivoli and based them on that. I used bright colours and a playful typography to communicate the playfulness in the brands personality.
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